Pricing design work should be easy. The number of designers today who charge per hour and not by value surprises me. Too many designers also price their work very low hoping more people will purchase their work. This never works out. No serious business or brand looking to grow wants to purchase cheap services. There is no value in that. People who purchase design work, often do so to solve a business problem. So designers who propose to solve those problems and provide more get the contract. Most designers like to charge by the hour. This is because of their mindset, and a quick fix to this is to develop creative confidence.
Do you price by the hour too? If so, then there is no shame in it, since most designers do the same. Here’s what you can do starting this moment. Set a fixed price range for each type of design work. Understand the client’s requirements thoroughly so you may address them in your proposal. Increase your price with each client. If you feel uncomfortable doing so, then it is necessary you increase your creative confidence. If you have the time and would like to learn more, then check out Value-Based Pricing